Welcome back to our Behind-the-Thought series, where we lift the lid on the UX thinking that turns good ecommerce experiences into great ones. This time, we’re taking you through how we helped Henchman refine their checkout process. The goal was simple: make it faster and clearer for customers while keeping the insights and functionality that the brand relies on.
Here, we’ll share some of the thinking behind our recent work with Tanners Wine Merchants, where thoughtful design refinements helped make Christmas gifting online feel more intuitive, engaging and full of festive spirit.
In this edition of our Behind-the-Thought series, we’re looking at how a few thoughtful UX choices helped Bristol Blue Glass’ Dinky Glass Sculpture collection punch well above its weight. Sometimes, it’s the smallest design details (and the tiniest products!) that make the biggest difference to conversion.
