What is Shopify Plus? Part 9 - When is the right time to upgrade?

Behind-the-Thought: 🎄 Christmas at Tanners Wines

Here, we’ll share some of the thinking behind our recent work with Tanners Wine Merchants, where thoughtful design refinements helped make Christmas gifting online feel more intuitive, engaging and full of festive spirit.

Behind-the-Thought: 🪜 Henchman’s Refined Customer Purchase Journey

Welcome back to our Behind-the-Thought series, where we lift the lid on the UX thinking that turns good ecommerce experiences into great ones. This time, we’re taking you through how we helped Henchman refine their checkout process. The goal was simple: make it faster and clearer for customers while keeping the insights and functionality that the brand relies on.