Articles
Take a read of our musings and meanderings on what’s happening in our world, our industry – and beyond.
Part two: why you should use website insights to improve users' journeys
In the second article, we’re looking at the second tool we use – Crazy Egg....
By Ben Wellby
3 minute read
5 black tech pioneers you’ve probably not heard of (but should have)
When you think of technology industry leaders and pioneers, the names Bill Gates, Steve Jobs, Mark Zuckerburg, and Jeff Bezos will be at the top of the list. An...
By Ben Wellby
9 minute read
Part one: why you should use website insights to improve your users' journeys
We are big fans of using data to support our decision-making. We use data and insights when designing and building websites: from the very start of the project,...
By Ben Wellby
4 minute read
What is Shopify and why is it so popular?
If, like me, you’ve been living under an ecommerce-shaped rock for years, you might not have heard of Shopify. In this article, a newbie (that’s me!), who is lu...
By Ben Wellby
4 minute read
Love who you love and be who you are
Not only is June 2022 Pride month, but it also marks 50 years since the first Pride event in the UK - a wonderful milestone in terms of inclusivity in the UK. C...
By Ben Wellby
5 minute read
Rainbow capitalism or LGBTQ+ ally? How to ensure your brand does Pride right.
Every June brands come out in force to celebrate Pride Month and this year has been no exception. But how many of these brands really support the LGBTQ+ communi...
By Ben Wellby
8 minute read
6 reasons wireframing is important
Wireframes should be an integral part of planning your new web project. They will ensure your website is well thought out, scalable and includes everything you ...
By Ben Wellby
5 minute read
We work on our wellbeing, too…
At Thought and Mortar, we understand that everyone has mental health and we know it takes time and effort to maintain a positive mental wellbeing. In homage to ...
By Ben Wellby
6 minute read
Shopify Online Store 2.0 - A first look
In June 2021, Shopify’s annual Unite conference once again saw the unveiling of numerous exciting Shopify updates. Although hosted online for a second year runn...
By Ben Wellby
6 minute read
What is Shopify Plus? Part 9 - When is the right time to upgrade?
This is the ninth and final article in a mini series that has explored the features of Shopify Plus....
By Ben Wellby
What is Shopify Plus? Part 8 - Launchpad
This article is the eighth in a series that explore the features of Shopify Plus....
By Ben Wellby
3 minute read
What is Shopify Plus? Part 7 - Plus support
This article is the seventh in a series of articles that explore the features of Shopify Plus....
By Ben Wellby
3 minute read
What is Shopify Plus? Part 6 - Checkout customisation
This article is the sixth in a series of articles that explore the features of Shopify Plus....
By Ben Wellby
3 minute read
What is Shopify Plus? Part 5 – Plus-dedicated APIs
This article is the fifth in a series exploring the features of Shopify Plus....
By Ben Wellby
4 minute read
What is Shopify Plus? Part 4 – Internationalisation
This article is the fourth in a series of articles that will explore the features of Shopify Plus....
By Ben Wellby
3 minute read
What is Shopify Plus? Part 3 - Shopify Flow
Welcome to the third article in the ‘What is Shopify Plus?’ mini series – a series that explores the Shopify Plus platform and the flagship features that accomp...
By Ben Wellby
6 minute read
What is Shopify Plus? Part 2 - Shopify Scripts
Welcome to the second article in the ‘What is Shopify Plus?’ mini series – a series that explores the Shopify Plus platform and the flagship features that accom...
By Ben Wellby
2 minute read
Shopify themes - Theme vs Bespoke
One of the first things to come up in conversations with clients about a new store or migrating to Shopify is themes....
By Ben Wellby
5 minute read