How Lillicoco grew their revenue on Shopify
We’ve worked closely with Lillicoco since 2017. They came to us to transform their Shopify offering by building a custom Shopify store focussed around their new scarcity model approach to selling exclusive vintage and antique jewellery online.
A platform designed for growth and storytelling
Through a complete website redesign, the new Shopify site delivers a cohesive, elegant user experience that embodies the refined nature of the brand. The introduction of exclusive product drops has boosted customer engagement and purchasing behaviour, while the addition of a Layaway payment feature has transformed accessibility for higher-value pieces—now accounting for around one-third of Lillicoco’s monthly revenue.
A long-term Partnership
It has been great to make continuous ongoing improvements to the website and to be able to keep launching new capabilities to improve conversion rate, such as our 'layaway' feature and our weekly new stock 'drops'. The team are super friendly and supportive - I’d highly recommend Thought & Mortar to anyone running an ecommerce business.
