Tanners Wines multi-channel on Shopify

Thought and Mortar partnered with Tanners wines, a five-generation family owned business, to migrate their website from Magento to Shopify Plus.

Visit tanners-wines.co.uk

New business opportunities in ecommerce

For Tanners Wines, this move was about opening up new business opportunities not previously available on Magento, including seamless B2B and B2C experiences across one website, and hundreds of saved back of house hours for the team.

30%

increase in total sales

30%

increase in B2B sales

30%

increase in conversion rate

Tanners

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What we did

As the business expanded internationally, the limitations of their custom CMS became apparent, especially with the need to manage diverse markets, languages, and fulfilment centres. Our challenge was to build a robust, multi-language, and multi-market site that could handle region-specific product catalogues, fulfilment processes, and pricing structures— all while maintaining a cohesive brand experience for customers worldwide.

Our work involved transforming their online presence into a multi-language, multi-market platform, fully internationalised for the US, EU, and UK markets. The project also included the integration of three fulfilment centres, improved inventory management, and the development of both B2B and B2C functionalities through a single site.

Happy to chat more

Thought and Mortar have that rare ability to both deal with the details and deliver the big projects at same time. They have a great understanding of our overall objectives and the culture of our business, making them really easy to work with and we have great trust in them to deliver.

Katie Brett, Head of Ecommerce at Tanners Wine Merchants