The Fibre Co. streamlined their process with Shopify

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Tech stack: Shopify Tech stack: Sage

The Fibre Co. is a renowned brand in the global yarn and knitting supplies market, with emphasis on sustainable, natural fibres in unique blends and colour palettes. We helped them migrate from WordPress to Shopify, focusing on reducing admin overheads, enhancing customer experience and setting them up for long-term growth.

A digital transformation to match their growing business

This project was about transforming their online presence by migrating from WordPress to Shopify and creating a seamless experience for both trade and retail customers. The new site brought together storytelling and commerce through a tailored product configurator, B2B self-service portal, and multi-market functionality.

65%
increase in B2B sales
53%
increase in AOV
17%
increase in conversion rate

What The Fibre Co. think about working with us

Daphne Marinopoulos

Thought and Mortar did a great job with our new Shopify site - from the design to the functionality. They're also terrific to work with, always quick to respond and super clear about what's happening with the project.

Daphne Marinopoulos, Managing Director at The Fibre Co.